The potential of digital counter-advertising for democracy: an analysis based on Nancy Fraser’s theory

Abstract

In this research, we propose to reflect on the configuration of new digital social movements, fundamentally network feminisms, on how the theoretical apparatus of digital counter-publicity impacts Democracy. The questions that arise in this investigation are: does this fact improve public deliberation? Does it enable greater participation in public spheres for women? How does this affect democracy based on a single public sphere? To this end, the research is structured using the analytical induction method. The research technique is indirect documentation. In this way, a bibliographical review will be carried out anchored in Nancy Fraser's theoretical references. It is argued that the social movement, through digital subaltern counterpublics, especially the feminist one in networks, strengthens Democracy instead of destabilizing it, as well as providing women with opportunities for greater politicization.